The one thing you should do before you write your next Facebook or Twitter post is to ask yourself what your readers or customers want. Stop selling stuff all the time and stop promoting. People go on social media to see inspiration quotes, witty pictures, and interesting articles. Not to listen about your next product. Keep this in mind the when you write every post for your business.
“Think of social media as the Internet. I can’t think of anyone betting against the Internet in 2012.” – Gary Vaynerchuk –
I mainly talk about Facebook and Twitter because it’s small business friendly and easy to use. That being said, most people use it incorrectly or inefficiently. Promoting yourself is not what social media is about. Technology like this help connect people like billboards never could. You can talk one-on-one with every potential customer. Your not just trying to get as many likes or follows as possible. You’re building relationships with real people.
This is crazy to wrap your head around but if you look at successful companies on these social media you can see they interact with people. Tweet back when people ask questions. Engage with people on a personal level. This change in mind-set is critical to ever truly succeeding on Facebook, Twitter, Google+, LinkedIn, Tumblr, and other social sites.
Your business needs to find where your customers are and be active on that site. It might be Facebook or it might be Reddit. Think about what your customers like and think like they do. Go to them and answer every question they have.
Building a relationship and being engaged is relevant in today’s world of Facebook and Twitter and will help improve your marketing efforts with over time. It won’t be overnight but if you don’t understand that you need to be doing online than your business is soon to fall behind the rest.
No matter the content you use you need to stand out and be interesting. Boring will be passed by faster than you think. You need personality in every post. Think about incorporating content like:
- Interesting Ideas
- Funny Situations
- Question or Quiz
- Useful Apps
- Or Events
There is a lot of content that you can make sure your use. After your content you need a call-to-action which is what you want your readers to do. Do you want them to share or like? Do you want them to go to a link or website? Do you want to inform your customers? Do you want to entertain?
Last tip would be to avoid negativity, always think about what your customers want, and remember its all trial and error. Patience and engagement are key. You need to improve your writing skills when it comes to creating posts no matter who you are or your experience level. Every small business could use room for improvement because personal relations is key on social media in this period.