Your personal brand is the one thing that can help you accomplish the most in your career and personal life. Brands aren’t just for businesses. Everyone has a personal brand, but few truly extract the value out of it. Consider what celebrities do to become famous in the first place. Many, if not all, have a unique personal brand and use it to its max potential. From actors to painters to business professionals. Whether you want to get a job or date, you can identify and utilize your personal brand. It’s not about changing who you are, but showcasing what makes you unique.
“It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.” – Gary Vaynerchuk
Below is an outline or worksheet that gives the basic features that make up a personal brand. The way you dress, act, and hold yourself are all important elements. Knowing those can help you better get those across to other. Use this outline in whatever way you want to help define your personal brand. I want you to create your own over time to customize it to what you think is most important.