The value of social media content to followers varies greatly from post to post. Each person may like to dislike a post, but there are types of posts that do better than others. This is because some posts naturally give more value. Value is what followers feel the usability and worth of a post. These posts often invoke emotions like […]
As the internet evolves with the needs of people and new technology it will adapt and change. Some internet gurus call this Web 3.0. Towards the end of 2000 and going into 2005 we saw the end of forums and the rise of social media. We can also include the dramatic increase in mobile devices in this generation of the […]
Your personal brand is the one thing that can help you accomplish the most in your career and personal life. Brands aren’t just for businesses. Everyone has a personal brand, but few truly extract the value out of it. Consider what celebrities do to become famous in the first place. Many, if not all, have a unique personal brand and use […]
Capturing Your Next
Job, Client, Date, or Friend
How to create a personal brand and accomplish
your next goal through action
The bases of this book is to help you create a brand and utilize the three steps to accomplish your goals. You first need to have the right mindset or passion to actually accomplish these goals. You need the knowledge to know how […]
Over the past year, there is one critical factor that I found every business consistently lacked management over. Every business needs to focus on their reputation this upcoming year. The internet is allowing every business to grow or succeed using reviews, social media, and reputation. Business need to use this to their advantage and take control of their reputation.
Reputation is the value or […]
I’m fascinated by the topic of psychology and its implications on business and economics. Often times refereed to in business as consumer behavior and something I specialized my degree in. Understanding your customers and how they think has a direct relation with your bottom line. Market research, human resources, and marketing all have a relation in some way to the […]
Books will change your business forever…
If there is one thing that you can do as a business owner to help improve your business is to get a few books and read them on a consistent basis. Studies about successful people have been shown over and over that the single thing that makes them so successful is they read!
This isn’t a complicated matter. […]
Yes, content is king in marketing. Sharing other people’s content does you little to no good. Strategically sharing content can save time and money, but doing it all the time doesn’t have a high enough ROI. I hear that social media isn’t giving small businesses as good of a return compared to years earlier. This is true. Because people actually […]
Free marketing for your business sounds great, but it requires some hard work and out of the box thinking. I know every business wants an endless amount of customers and spend nothing. Sorry, but it’s not that easy. You have to work hard to get customers and make a marketing strategy. This being said there are ways to get a […]
When consulting for businesses, the first thing I ask owners to do is write their business plan on one page. This tells me two things:
Have they burned their business plan into their memory?
Can they make it as simple and precise as possible?
Most business owners can’t do this exercise well and this is where many problems start. You need to understand […]